Why SponsorBoat?

Our mission at SponsorBoat is to make your life easier. More specifically, as a sponsorship management platform, our mission is to help events gain sponsorship and give sponsors access to opportunities to enhance their brand, play a role in a community, or promote a cause they care about. As broad as that mission may sound,

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Find out the benefits you can offer to a Sponsor

An essential prerequisite for a promising and eventually successful sponsorship proposal is to step into the shoes of the potential sponsor and offer some benefits that will make the proposal irresistible. In order to achieve this, many parameters need to be taken into consideration with a primary focus on the actual needs of the company

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Numbers and Facts tell the Whole Story

A lot of effort is being put on improving marketing campaigns and creating the perfect strategy to enhance the image of the company. Every company strives for better results and considers it a success when best results are achieved at minimum costs and the quickest possible. In order to make informed decisions and avoid the

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Is it a donation? Is it advertisement? No it is Sponsorship!

When dealing with the marketing strategy a company faces a lot of challenges until it reaches the final decisions. Partly due to the fact that ongoing developments on the marketing field create new and at times unnecessary buzzwords and techniques and partly due to external unpredictable factors companies often have to make smart and efficient

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Understanding Your Target Audience on Sponsorships

Sponsorship is an intelligent and dynamic marketing tool that draws its power from far more complicated processes that take place in the consumer’s, or to put it more relevantly, in the audience’s mind. Unlike advertising, different cognitive processes take place inside the mind of the audience and influence their perception of a sponsor’s brand. More

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Lost in Metrics – Where is my ROI?

Great confusion and wrong parameters can be a reason for failing to reach the objectives of a strategy that a company has set. This is true for every department and for every domain. The sponsorships department is the one that can be mostly damaged by such mistakes. The greatest mistake that a sponsor can make

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